THE MR ASSOCIATES PROJECT
HOW WE DID IT
The discovery process included stakeholder interviews, an in-depth analysis of their current site and identity, basic persona creation, and a competitive audit. During our initial discovery meeting we took a deep dive to learn the goals and objectives of the site redesign and understand the unique challenges particular to their brand.
Applying our findings from the discovery phase, we began formulating the user’s experience by creating a sitemap and sketching out the user journey. Their old site contained a lot of content that wasn’t relevant to their new site goals, so the initial creation of the sitemap allowed us to strategize what a visitors’ experience should be at a very high level.
During the design phase, we were very intentional about the imagery, colors and fonts that we use. Throughout the design, we featured large, warm, emotive imagery to dispel the perception that they are non-caring and clinical.
Knowing that the client wanted to self-manage their content after the site launched, we built our custom site design on top of a WordPress CMS. This allowed for complete customization of the visuals while taking advantage of a CMS platform that the client was already comfortable working with.
Thanks to focused goals and a concentrated UX strategy, we were able to create a winning content strategy to let the Client's story shine through. The end result is a usable, informative site that encouraged site visors to become world changers by partnering with the client. While the client is busy remaking the world one molecule at a time, we’re thrilled to have helped redesign their website, one molecule at a time!.